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Criticism of hip hop fashion
Commentators from both inside and outside of the hip-hop community
have criticized the cost of many of the accouterments of hip hop
fashion. Chuck D of Public Enemy
summarized the mentality of some low-income youths as "Man, I work at
McDonald's, but in order for me to feel good about myself I got to get
a gold chain or I got to get a fly car in order to impress a sister or
whatever."[10] In his 1992 song "Us", Ice Cube rapped that "Us [African-Americans] will always sing the blues / 'cause all we care about is hairstyles and tennis shoes.[11]
Some fans have expressed disappointment with the increased amount of
advertising for expensive hip-hop brands in hip-hop magazines.[12]
In one letter to the editor in Source magazine, a reader wrote that the
magazine should "try showing some less expensive brands so heads will
know they don't have to hustle, steal, or rob and blast shots for
flyness."[13] In fact, there were many highly-publicized robberies of hip-hop artists by the late 1990s.[12] Guru of Gang Starr was robbed at gunpoint of his Rolex watch, Queen Latifah's car was car-jacked, and Prodigy was robbed at gunpoint of $300,000 in jewelry.[12]
A few hip hop insiders, such as the members of Public Enemy, have made the deliberate choice not to don expensive jewelry as a statement against materialism.[12]
Urban Streetwear Men’s Urban Streetwear Women’s Urban Streetwear Street Fashion Men’s Street Fashion Women’s Street Fashion
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